| No more “whoever spams the most wins.” | |
| Need reach? | Creators with real followers and engagement |
| Need credibility? | Creators who have actually used your product |
| Need depth? | Creators known for analysis and long-form research |
| Every campaign is a marketplace |
| Bid lower for projects they love and trust (early conviction, long-term upside) |
| Bid higher for projects that are riskier or less proven |
| Walk away from campaigns that don't align with their values |